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Super Bowl Weekend 2025: Photographing "House of Verizon" in New Orleans
TIM GILLIES PHOTOGRAPHY
SUPERBOWL 2025 NEW ORLEANS
I’ve been working with 160over90 for a few years now and this has to be one of the coolest shoots I’ve gotten to do! As a Denver photographer with a passion for storytelling through my lens, traveling to New Orleans to photograph the "House of Verizon" events during Super Bowl Weekend 2025 was one for the books! The weekend was packed full of amazing fan energy and celebrity encounters. Commissioned to capture Verizon’s partnership with 160over90 (an Endeavor company), I documented a dynamic blend of sports, fashion, and music that showcased why I’m proud to be among the best event photographers for high-energy events like this.
A SPACE FOR VERIZON CUSTOMERS
From the moment I arrived at Fulton Alley in downtown New Orleans, the "House of Verizon" buzzed with excitement. By day, this vibrant space opened its doors to Verizon customers, offering them a chance to immerse themselves in a curated experience tied to the Super Bowl LIX festivities. As a the brand activation photographer, my job was to capture the essence of Verizon’s vision—connecting people through sports, culture, and exclusive perks. I photographed fans mingling with NFL legends, enjoying local food from small businesses, and soaking in the electric atmosphere.
The daylight hours were all about accessibility and community, and I loved seeing how Verizon transformed a bowling alley into a fan-centric hub. My camera caught everything from wide-angle shots of the crowd to close-ups of branded giveaways, ensuring 160over90’s creative execution shone through. It’s the kind of work that reminds me why I love being an event photographer—telling stories that resonate, no matter where I’m shooting. Friday Morning hosted a small-business panel featuring VIP Verizon business customers and Verizon CEO Hans Vestberg and NFL Commissioner Roger Goodell!
NFL Commissioner Roger Goodell and Verizon CEO Hans Vestberg
Verizon CEO Hans Vestberg
When the sun set, "House of Verizon" flipped the script. The space morphed into an exclusive, invite-only playground, and as a the brand activation photographer, I had a front-row seat to the action. The two nights I photographed were nothing short of spectacular, packed with A-list celebrities and amazing performances by Doechii, T-Pain, Jermaine Dupri, and more.
RHUDE FASHION SHOW
The first night kicked off with a fashion show by Rhude, a luxury streetwear brand collaborating with Verizon. I captured designer Rhuigi Villaseñor unveiling his Autumn/Winter 2025 collection, a sleek fusion of style and sport. Photographing celebrities like Joe Burrow and Reggie Bush in the audience added an extra layer of excitement. As one of the best Denver photographers, I thrive in these fast-paced settings, ensuring every shot reflects the event’s prestige and the brand’s identity.
Sexy Red
Joey Graziadei and Kelsey Anderson
Joe Burrow
Reggie Bush
Justin Jefferson, Rhuigi Villaseñor, and Joe Burrow
OFFSEASON BY KRISTIN JUSZCZTYK SHINE
Saturday morning brought a fresh highlight to "House of Verizon" with a special showcase from Kristin Juszczyk’s brand, Offseason. Known for her custom jacket line that skyrocketed to fame thanks to Taylor Swift, Kristin unveiled her latest designs in a cozy, fan-friendly setting. I had the privilege of photographing her presenting a jacket to country star Lainey Wilson as well as Lainey presenting a custom-made cowboy hat to Kristin. It was a perfect blend of fashion and fandom, and as the brand activation and event photographer, I relished capturing this moment of cultural crossover that Verizon and 160over90 orchestrated so brilliantly.
Kristin Juszczyk and Lainey Wilson
TAO NIGHT CLUB TAKEOVER
Saturday night turned Fulton Alley into a Tao night club, and the energy hit fever pitch. Performances by Jermaine Dupri, Doechii, and T-Pain lit up the stage, and I was there to capture it all, from the red carpet to the VIP lounge. Doechii, fresh off her Grammy win, brought a raw intensity that had the crowd roaring. T-Pain’s set of hits like “Buy U A Drank” had everyone singing along, while Jermaine Dupri surprised us with a Juvenile cameo that sent the room into a frenzy. I also spotted Joey the Bachelor and other stars like Gabrielle Union and Jon Hamm in the mix—each frame a testament to the star power of this brand activation.
As a Denver photographer, I’m used to adapting to dynamic environments, but this night tested my skills in the best way. The low-light conditions of the club demanded precision, and I worked fast to freeze those electrifying moments—Doechii mid-verse, T-Pain hyping the crowd, and Shaq towering over the scene. For Verizon and 160over90, these images weren’t just photos; they were proof of a successful brand experience brought to life.
Juvenile
Olivia Culpo
Adrian Peterson
Lainey Wilson
Tinashe
Victor Cruz
Doechii
HOUSE OF VERIZON
Photographing "House of Verizon" was an amazing experience for me and allowed me to showcase my skills as a story teller for big brands like Verizon. Brand activations like this require a keen eye for detail, an understanding of the client’s goals, and the ability to thrive under pressure. Verizon and 160over90 trusted me to document their vision, from the daytime fan engagement to the nighttime celebrity spectacle. It’s not every day that I get to photograph celebrities, especially in a Super Bowl atmosphere. For that, I am forever grateful for this opportunity.
Verizon CEO Hans Vestburg
READY TO CAPTURE YOUR NEXT EVENT?
If you’re looking for a Denver photographer to bring your brand activation to life, let’s connect! Visit me at www.timgilliesphoto.com to see more of my work or to book a session. From Super Bowl extravaganzas to local Denver events, I’m here to make your story shine.
YOUR EVENT PHOTOGRAPHER
TIM GILLIES PHOTOGRAPHY
Hey, I’m Tim. In 2016, I told my boss I was leaving my secure corporate finance job to live a more creative and fulfilling life. I went from a Fortune 500 company to running my own business, shooting everything from Tinder headshots, high school senior photos, family portraits, weddings, NBA & NHL players, corporate executives, fitness instructors, and 80's cover bands. I truly love what I do and am so lucky I get to call myself a photographer.
As a Denver photographer, capturing the beauty and essence of people is my passion. Whether it's individual portraits, family photos, or couples' shoots, I take pride in creating stunning and memorable images that will be cherished for years to come. My specialties include high school senior photography, family portraits, lifestyle and personal branding photos, online dating photos, and corporate event photography. I thrive on capturing the energy and excitement of these moments, and delivering vibrant and dynamic photos that truly showcase the unique personalities of my clients. If you're looking to invest in yourself with breathtaking photos that truly capture your spirit, I invite you to explore my portfolio and book your session with me today.
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